Coffee Capsule Hacks: How to get the most out of your capsules

In this article, we will look into some ways that private label coffee roasters can get the most out of their coffee capsules. We’ll highlight tips that will help you retain your customers and grow your brand. At NovoCapsule, we understand that when you grow, we grow. Our primary goal is to ensure your business succeeds so you can enjoy the fruits of your hard work.

So, how can you get the most out of your coffee capsules?

1.  Use Aluminum coffee capsules to retain the freshness of your coffee in storage.

Coffee beans emit a lot of CO₂ gas during the grinding process. In order to preserve the aroma and rich flavor of the grounds in storage, isolation from CO₂ and other gases is paramount.

Achieving this is simplified through the use of aluminum coffee capsules. Aluminum in the foil in the capsules has no volatility. This quality prevents the coffee grounds from drying up or shrinking and eventually losing their original taste by restraining air from getting to the coffee grounds.

Your coffee is guaranteed to retain its freshness as it awaits shipping to the customers in your storage facility if you use Aluminum coffee capsules.

2.  Use Aluminum coffee capsules to increase the safety of your coffee.

Since their introduction to the coffee industry, coffee capsules have become increasingly popular among coffee lovers. Considering that most Americans consume coffee daily, it is only logical that the safety standards of these products be high.

Today, it is impossible to spend a day without touching plastic. The main problem with this is that discarded plastic takes time to break down after use. Even when it breaks down, it only keeps getting smaller, paving the way for microplastics.

Microplastics constitute any plastic material that is smaller than 5mm. They are found everywhere, including – you guessed it right – in plastic coffee capsules. Microplastics have become a menace. Prolonged consumption is harmful to humans and animals.

To eliminate this problem, switching to Aluminum coffee capsules is essential. It guarantees not only the safety of your customers but also that of the environment as a whole.

3.  Emboss your brand name on your coffee capsules to enhance brand confidence.

It is no secret that human beings are visual creatures. Most times, they see before they can touch or smell. This attribute is true in most of their daily interactions.

Because of this reason, it is wise to improve the visual appeal of your products. Visually appealing products attract more people leading to the following:

1. Increased sales.
2. New customers.
3. More profits.

There are several ways to achieve higher visual appeal. They include:

1.   The use of colorful designs.

Consult a professional designer or design agency and explain your brand to them.

1. Who is your target audience?
2. What do you want to achieve through your brand?
3. What is your brand about?
4. Which colors do you think appeal to your target audience?

After offering all this information, they should be able to come up with a concept for your coffee capsules. Stellar designs are like colorful aromatic flowers to a bee. You want your customers to come closer and touch your coffee capsules when they spot them on the shelves.

2.   The use of embossing techniques.

When customers are attracted to your products, embossing gives them the feel of quality. Embossed products give customers the perception that a product is of high quality or luxurious.

Did you know that 61% of respondents in a study said they would purchase a product if the packaging had a premium look?

Embossing works by elevating specific parts of the material that makes up the packaging to the shape of a brand logo, name, etc.

4.  Raise profits by using reusable coffee capsules.

Reusable coffee capsules are great. They reduce the cost of your product and protect the environment from pollution.

As an entrepreneur, your main goal for your business is to cut costs and increase your profits. Sometimes, achieving these things means cutting the cost of your product for the customer as well. This is done as an incentive to encourage your customers to buy more.

Reusable coffee capsules are a great way of achieving lower costs. Customers only have to purchase coffee in cheaper packaging to refill the coffee capsules.

Often, coffee in coffee capsules weighs around 6g. However, selling 6g-packets of coffee is not ideal. Therefore, you could sell more, say 50g, 100g, and 300g coffee packets, to be used with the reusable coffee capsules.

This strategy aims to increase the quantity of each of your sales (and the profits) while lowering the overall quantity of sales costs.

5.  Save the environment and appeal to environmentalists.

Today, more and more people have come to terms with environmental pollution’s threat to their lives. They are actively involving themselves in efforts geared towards saving the planet.

Appealing to environmentalists to save the planet by using your renewable coffee capsules would also help in customer acquisition campaigns. This strategy should be a no-brainer for every private-label coffee business, not just for the profits but also for the planet. Everybody is responsible for playing their part in contributing to the safety of the planet.

Conclusion

Ultimately, the main goal of your business is to remain profitable. The question you should ask yourself to realize this goal is, “What can you do for your customers to increase the value of your product in their eyes?” The answer to this question, combined with a little creativity, will give you even more ingenious hacks to get the most out of your coffee capsules.

You don’t need to break the bank to come up with these things; some simply require willpower and the right tools.